I was asked to create a series of short form documentaries around the idea that using stats, facts and science can help people predict the odds in sport. We approached this idea with a hatful of sport related stunts, experiments and interviews built round the spine of a presenting trio of Jermaine Jenas and YouTube Sports Stars The F2.
The results was a ton of entertaining and genuinely informative longform, short form and and super short pieces of content for Unibet that was seen by millions.
We created 6 episode of 10 minutes each. These episode were shown in their entirety on The F2's YouTube channel and broken down into their experiments and dispersed throughout Unibet's Social Networks. One of my favourite experiments was The Bleep Test experiment:
closely followed by our Penalty Special: